We know that marketing is often confusing and ineffective for many business owners. When businesses lose resources, time and energy on neglectful marketing, they cannot thrive or have the peace of mind necessary to fully engage in the work they’ve set out to do.
After years of managing significant marketing budgets and working on teams for a variety of businesses – including oil production, luxury camp/retreat facilities, ESPN, international nonprofits and large newspapers – we decided there had to be a way to deliver quality marketing that’s attainable for small- to medium-size businesses and nonprofits.
In short, we are compelled by the idea that good companies deserve the chance to thrive and be known.
That is why we focus on creative, transparent marketing that delivers clear results. When businesses succeed, that means more people can uniquely contribute to communities, markets and society.
If you can’t clearly state why people should buy your product, you are losing customers. What you say – and how quickly and clearly you say it – is often the difference between a growing business and a going-out-of business. People don’t always buy the best product, they buy the product they understand the best.
Does your website pass the “grunt” test? Are you still trying to be the hero for your customers when you should actually be their Guide? Can your employees explain in 15 seconds exactly what you do, why you do it, and why people need it? Are you sending advertising dollars into the information abyss and hoping for the best?
There’s a better way.
Our team includes Tyler’s first StoryBrand Certified Guide so that we can help you develop a marketing strategy that implements a clear narrative woven throughout all your marketing collateral.
We have decades of experience being a part of an agency, working with agencies and serving businesses with our marketing and consulting. We have worked for large media corporations (ESPN), large nonprofits (Sky Ranch Camps, Heifer International) and large for-profit businesses (oil and gas). And we have all arrived here because we believe there are too many good companies paying for ineffective marketing. Companies are doing great work but struggling (or not meeting their potential) because their ideas aren’t being seen by the right people. And that’s no good. So we set out to change it.
Perhaps the greatest lesson we have learned as lifelong creators and marketers is that there is no substitute for talent. Strangely enough, in our experience, some of the most creative and talented people don’t like working for large corporations (present company included). The hack (shhhh) to being able to offer exceptional, unique and creative results at affordable prices is forming the right partnerships. And we have them.